What is lacroix water

The amount of domestically produced sparkling water Americans consume increased 58 percent between and , according to the International Bottled Water Association. Between and alone, it grew 17 percent. When Americans decided they wanted fizzy water, National Beverage and its 12 bottling plants were ready. They shipped the product to more stores nationally than ever before, including Whole Foods. But they had another a secret weapon: flavor.

National Beverage created demand for Shasta by constantly creating new flavors, many of them manufactured in house, and retiring old ones. As seltzer sales started to creep up, the company bet that a similar approach could turn sparkling water from a sophisticated but tasteless European drink into an American hit.

Their bet was right. Dieters kicking soda and alcohol were among the first LaCroix devotees, happy to find something with a little more flavor. By , LaCroix was on the approved list for the Whole 30 diet , a restrictive eating plan that, like Paleo, requires participants to give up sugar and alcohol. First came coconut, followed by apricot, mango, and tangerine. Offering 20 flavors gives LaCroix the ability to profit from ubiquity while keeping the cachet of scarcity.

The proliferating flavor list also keeps loyal LaCroix drinkers from getting bored. Anjali Prasertong, who wrote about LaCroix for the cooking website the Kitchn , told me she and her husband go to Target and check out new flavors just for fun. While National Beverage doesn't break out sales figures for individual brands, together LaCroix, Everfresh juices, and Rip It energy drinks grew 35 percent year over year in winter , according to a recent financial disclosure with the Securities and Exchange Commission.

And that's in the winter. Given that LaCroix is really a summer drink, the biggest sales gains may be yet to come. Its year-old founder, Nick Caporella , is now a late-in-life billionaire. And he's not done yet. Caporella promised shareholders that will be the company's "break-out year":. Each and every month, momentum is fueled through magnifying distribution, controlled launching of theme extensions, healthier beverages and the luring into our fold.

Bronner's soap, that's a fairly lucid sentence. But behind the eccentric, press-shy founder is a nimble marketing machine. The brand sponsored Susan G. Komen for the Cure walks to fight breast cancer and paid the authors of fitness-oriented motherhood blogs to write posts proclaiming their love for LaCroix.

They offered Tory Burch bags as a giveaway. Being approved by the Whole 30 program, whose dieters are encouraged to share their meals on social media, nudged more cans of LaCroix into Instagram feeds. But it was another group of LaCroix drinkers, ones the company doesn't seem to have courted at all, who gave it prime cultural real estate. The forces that shape our cultural references, deciding what will be a shorthand for trendiness on blogs and painstakingly documented in the New York Times style section, can seem mysterious.

But the answer is stupidly obvious: If you want to be written about, win over a bunch of writers. Joe Mande, a writer on Parks and Rec, promoted LaCroix so relentlessly in and that he begged the brand to make him their official spokesperson. LaCroix not only declined but issued a cease-and-desist letter. If you want to be written about, win over a bunch of writers. Sparkling water "was like a HUGE part of my job at every place I've ever worked at," Ryan Rosenberg, who worked as an assistant in TV writers' rooms in the early s, told me over email.

Rosenberg could detail the specific water preferences of every group of writers where he worked. Most drank bottled Perrier, an annoying task because the bottles were heavy and because when supplies ran low, assistants were expected to drop everything to order more. That was a decisive moment. From then on, "we ordered LaCroix from OfficeMax and it saved my life," said Rosenberg, now a performer and writer for the comedy troupe Upright Citizens Brigade.

LaCroix currently counts Registered Dietitian and Licensed Nutritionist Barbara Ruhs as one of its own, which means it's pretty much the most health-conscious beverage on the market and drinking two cases of Cran-Raspberry a day is totally amazing for you.

Jumping head first into a month-long elimination diet? Believe it or not, the official website has an entire section devoted to LaCroix-spiked cocktail recipes. It's not a regular sparkling water, it's a fun sparkling water. If you thought LaCroix mixology was just a silly brand gimmick, think again. But I'm pretty sure it's not about holy water -- not exclusively, at least.

The writer-comedian tweeted all sorts of hilarious nonsense at the coveted soda brand from to , hoping it'd eventually take him on as an official cover boy. The dream died in early , however, when National Beverage Corp.

Mande no longer drinks LaCroix. LaCroix underwent a major brand overhaul in prep for its mid-'90s relaunch, and its approachable, cheery, neon-hued, and adorably mall ratty look was meant to stand in direct opposition to the establishment's perceived snobbishness. No joke. Skip to main content Drink. I scream, you scream, we all scream for It's pronounced "Lah-Croy".

It's got more in common with beer than you might think. Its parent company, National Beverage Corp. LaCroix is all-natural, but some of its fellow brands?

So not only is it not proven to cause harm to humans, it might actually be helpful: "Limonene is one of the active components of dietary phytochemicals that appears to be protective against cancer," the NIH database reads. According to the NIH , "linalool is a naturally occurring terpene alcohol chemical found in many flowers and spice plants. It's also on the list of chemicals that the FDA calls generally safe. As far as toxicity goes, the major concern is eye and skin irritation, which Popular Science points out is common for a spicy substance.

Most other negative effects have only been tested on rats and mice. Similar to limonene, it might also fight cancer. One study found linalool exhibited an anticancer effect and could be used in colon cancer therapy.

This substance is found in ginger, lavender, and sage plants—all, uh, natural plants. And, spoiler alert—it could have positive cancer fighting properties.

You may have heard this, but it's not true. Here's a true and, admittedly, still scary-sounding statement: LaCroix contains an ingredient that's also found in cockroach insecticide. If there are any concerns about your acidity consumption, please consult your physician. There is no scientific evidence that sparkling waters are any more dangerous or damaging to the teeth than regular water. First Name. Last Name. Marketing Permissions Please select all the ways you would like to hear from LaCroix Water: Email Direct Mail Customized Online Advertising You can unsubscribe at any time by clicking the link in the footer of our emails.

All flavors are Gluten-Free, Vegetarian, and Kosher! Grapefruit Reaction to Medication The natural grapefruit flavor is derived from pure grapefruit oil.