Why pre order

Oli is the co-founder of PreProduct , a Shopify app that helps brands launch new products via different kinds of pre-sale. Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Try Shopify free for 14 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

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Pre-orders have never been as versatile and effective for online businesses as they are today. What is a pre-order? When and why would you offer pre-orders? Picking your pre-order method: Pay now vs. Strategies for running a successful pre-order campaign Validate your next product innovation with a pre-order What is a pre-order?

Source: Mild Red But different situations call for different types of pre-orders. Running a physical goods business can also be messy and complicated: Products usually have several third-party suppliers that you need to coordinate with. Those suppliers then have to ship often from overseas their part of the product to you or your assembly partner. After this, the final units need to be packed into packaging from, you guessed it, another supplier all before the product is ready to send out.

These are the most common type of pre-order. Pay later pre-orders. The customer places their order now with the intention to pay in the future. Crowdfunding sites like Kickstarter allows brands to list pre-production products with a rough timeline for delivery often months, not days , usually with the understanding that the customer will only be charged in the future if a certain number of pre-orders are made. Disclaimer Some countries forbid or restrict the purchase of a product without stock on hand for that specific product.

About the author Oli Woods Oli is the co-founder of PreProduct , a Shopify app that helps brands launch new products via different kinds of pre-sale. Join , entrepreneurs who already have a head start. Email address Subscribe. Thanks for subscribing. Start your day free trial today! Email address Start free trial. Based on this life cycle, you can already start to plan your pre-launch campaign calendar with the following considerations: When will you announce that pre-orders are available?

How will you reach the maximum number of customers possible and build buzz before you officially start taking pre-orders , in order to maximise the number of pre-orders during this critical period? This could involve doing a teaser and press release on your new product, or emailing your customer database to give them the exclusive opportunity to pre-order.

What marketing and PR campaigns will you use to animate the pre-order spikes in the months leading up to the campaign? Will this involve, for example, monthly influence campaigns where you send your product to influencers to test it out? Will you release sneak previews every week, or will you do email marketing blasts to partner email databases? As you know this will be a quiet time for pre-orders, what activity can you do in order to prepare for the next spike, or for the product launch?

This is a great time to focus on creating more content to generate hype for your product and rank for SEO, or start reaching out to bloggers to do previews of your product. Create value and scarcity Customers need a reason to pre-order rather than buying your product at launch, and a key way to do this is to give them added value to thank them for ordering in advance.

Digital advertising can be a great way to increase the amount of awareness on your product before it launches, and platforms like Google Ads, YouTube, Facebook and Instagram have sophisticated targeting settings so you can reach your target audience demographics.

Customer Relationship Management CRM : one of the best avenues to launch pre-orders for your product is to market it to your existing database. Schedule an email blast to your customers to let them know that pre-orders are officially open, then follow this up with regular emails previewing your product or reminding them to pre-order before the launch date. Partnerships and Public Relations PR : how will you launch your product to the media and to your customers?

Press releases and influencer marketing can help you to get the word out there and reach your customers, as well as generate buzz around your new release. Content marketing: after launching pre-orders, many SMBs face the challenge of how to continually generate buzz and excitement for an upcoming product.

This is where content comes in. Build an always-on content calendar with sneak previews of your product, interviews with the product creator or existing influencers who have tested it - all with a call-to-action to pre-order your product. All of this helps to build momentum for your upcoming product launch, while also giving customers more tangible content to get them excited and reassure them on their purchase.

Generate buzz and excitement through social media and digital influencers. Prepare yourself for a surge in orders and traffic. If you use them effectively, pre-orders can become a simple and powerful tool for increasing sales and growing your eCommerce business. Ruslan has nearly a decade of experience in marketing and business development in both corporate and start-up environments. Wonderful beat! I would like to apprentice while you amend your web site, how can i subscribe for a blog site?

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Save my name, email, and website in this browser for the next time I comment. Content: What Is Pre Ordering? Advantages Pre-orders guarantee you a certain amount of product sales and revenue during a specific period of time. You can use pre-orders as a useful survey to determine the demand for your products in a target market and estimate what quantity you need to fulfill the demands. Pre-orders can be used as a great marketing technique for pre-released products because they allow you to create a buzz and make your online shop popular.

They guarantee sales of a certain quantity of products, but that is not enough if you want to grow your revenue. In case of delays and negative feedback from your clients, you may lose your account. You can share a lot of useful information: The terms and conditions of your service The quantity of products available for pre-orders The estimated date of shipping How you are going to accept payments How your customers can cancel their order, if they are allowed to do it.